Search Engine Optimisation
What is (SEO) Search Engine Optimisation?
SEO, it is the process of working to increase quality and volume of traffic to a website from the organic or natural search engine listings. These results differ from paid for, sponsored results as they are based purely on how relevant a search engine believes a web page to be for a given search term. Search engine optimisation is more than simply understanding Google – it’s about understanding people and what information they ultimately want to find when entering a search query. In order to take advantage of natural search traffic, your SEO strategy has to be one that aims to make your website the best result for a customer searching for your products and services.
All WebTheme Studio websites have SEO built in as standard.
Local SEO is powerful for small businesses: 46% of all Google searches are looking for local information, which means if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.
Here are the key components to ensure your website is optimized locally:
Claim or update your Google My Business Page and on Bing places for business, doing so is your first step.
If you haven’t already done so, WebTheme Studio can do this for you, once claimed we can ensure that it is fully completed and optimized.
Add Schema Markup to Your Website
Schema markup helps Google match your business to local searchers. Although schema doesn’t directly impact rankings, it does help Google organize your data and it helps your data show up in relevant search results.
Update NAP Citations on Your Website
NAP stands for Name, Address, and Phone number, and it’s critical that this information matches up everywhere it appears on your website, as well as on the web in general.
Get Reviews and Add Them to Your Website
We all know reviews are incredibly important and powerful marketing tools for every single business out there, and they also help with local SEO! Reviews help the ranking factor for local businesses—meaning the more great reviews you can get, the higher you’ll start to rank in search.